Alphonsus Celestine Edmund Cassell MBE was a calypso and soca musician who performed under the stage name Arrow, and is regarded as the first superstar of soca
Cassell was born in 1954. Cassell first performed aged 10 in a concert at the Montserrat Secondary School.
He began singing calypso in 1967 and took the Junior Monarch title that year. He took up singing professionally in 1969, and in that year he was runner up in the Montserrat Calypso King competition, going on to win the title the following year (following in the footsteps of his brothers Justin (a.k.a. Hero) and Lorenzo (a.k.a. Young Challenger).He would go on to take the title a total of four times.
He released his first single, "Dance with Me, Woman" in 1972, and set up his own Arrow label in 1973. 1974 saw the release of debut album The Mighty Arrow on Target, followed in 1975 with Arrow Strikes Again. He won the Road March competition at the 1975 St. Kitts festival with "Rummy Song".
Arrow began to fuse calypso with other genres such as R&B, Zouk and salsa, resulting in some criticism, with accusations that he was destroying Montserrat's calypso traditions. In fact, his updating of the genre brought it to a new audience.
In 1982, Arrow began working with arranger Leston Paul, and, with his Multi National Force band, recorded the album Hot Hot Hot, the title track, "Hot Hot Hot", becoming his first pan-Caribbean hit and the biggest selling soca hit of all time. It was adopted as the theme song of the 1986 FIFA World Cup in Mexico, and was later covered by David Johansen (in his Buster Poindexter alter ego), Menudo, and Babla & Kanchan.
He capitalized on this success with 19